
Key Highlights
- Strategy is a plan of action designed to achieve a goal. It involves setting objectives, creating plans to meet those objectives, and monitoring progress in order to make better decisions and anticipate outcomes.
- Strategy has been an important element of war and conflict throughout human history, with the concept being further refined during World Wars I and II.
- Creating a successful strategy is key to meeting any goal. Needed changes can be implemented quickly by establishing what should be done first and designing short-term goals that will lead toward the long-term success of the strategy.
Explain the term strategy
If you’re like most people, the word “strategy” probably conjures up images of military generals and corporate boardrooms. But the truth is, strategy is something we all use in our everyday lives – even if we don’t realize it.

What is strategy?
The strategy encompasses the perseverance and skill required to achieve a goal. It involves setting objectives, creating plans to meet those objectives, and monitoring progress in an effort to make better decisions and anticipate outcomes. Strategy is an integral part of business and life success; without it, progress would be impossible.
By focusing on goals and committing time to working towards them, strategy can help individuals or businesses reach a desired end-point or overcome obstacles in order to become successful.
There’s no one-size-fits-all when it comes to forming a strategy, which is why each case varies depending on the situation. In all cases, however, having an effective approach is essential for achieving the desired results.
The history of strategy
Strategy has been an important element of war and conflict throughout human history. It was used by tribes as far back as 7000 BC, where soldiers would employ surprise tactics to gain the upper hand in battle. Strategy’s evolution continued with the genius strategy employed by Sun Tzu during the ‘Art of War’ era, who emphasized deception and flexibility on a much more sophisticated level.
The concept of strategy was further refined during World War I and II as large-scale planning became part of every major strategic decision, placing greater focus on long-term objectives as opposed to quick victories.
After the war, NATO developed a systematic approach to strategy that redefined principles, guiding military forces around the world for decades to come. Today, strategies in both business and warfare are still heavily informed by these methodologies.
Features of strategy
When it comes to strategic planning, there are a few key features that can help businesses of all sizes reach their goals. To maximize efficiency, organizations should set measurable objectives and develop plans that prioritize resources in order to achieve them.
Additionally, strategizing requires an understanding of external market forces and internal operations, as well as the ability to spot opportunities or trends impacting the company.
Strategies must also be flexible enough to adjust during times of change, plus monitored and evaluated on an ongoing basis in order to calculate success or need for improvement.
How to create a successful strategy?
Creating a successful strategy is key to meeting any goal. Whether it’s for business or personal use, devising a plan of action that accounts for its complexity and specificity is essential. It’s important to consider the resources available to you as well as what your goals are, making sure you don’t settle for less than you’d hoped.
Needed changes can be implemented quickly with minimal effort by establishing what should be done first and designing short-term goals that will lead to the long-term success of the strategy. When obstacles arise, remember that they can always be tackled with the help of savvy problem solving techniques and an open mind. With focus and time management skills, following through with your strategy assures its ultimate success!

Examples of successful strategies
Many organizations strive to stay competitive in the business world, and their success often hinges on effective strategy implementation. Every organization has different strengths, needs, and goals, so the strategies used by one may not be applicable or successful when adopted by another. That said, there are common tactics that have made an impact across industries.
Market segmentation enables companies to target specific customer groups or locations with tailored products and services, while diversification promotes a balance of low risk but steady profits.
Leveraging can also factor into success – acquiring other businesses or expanding core products are both effective tactics for growth-oriented firms. With proper execution, implementing any one of these strategies can yield impressive results for organizations of all sizes.
At its core, strategy is about making choices. It’s choosing to do some things and not others. A good strategy considers all of the options and makes a deliberate choice based on a set of criteria. This may seem like a simple process, but it can be deceptively difficult. After all, there are an infinite number of options and an unlimited amount of information to consider. That’s why crafting a successful strategy requires careful planning and execution.